The Links Guy, a specialized link-building agency, found themselves facing a common challenge among marketing agencies. Agencies are so busy delivering results for clients that they often neglect their own marketing.
Despite helping others boost their organic visibility through strategic backlinks, their own domain had been languishing in the search results. The irony wasn’t lost on them—they’d been preaching the benefits of SEO without practicing it themselves.
The team knew they needed to start walking their talk. How can clients trust a link building agency that doesn’t rank well themselves?
This disconnect between service offering and self-implementation needed addressing. How could they convince potential clients to invest in SEO if they weren’t seeing the benefits themselves?
I sat down with Amit Raj, the founder of The Links Guy, to understand how they were able to generate a 100% increase in organic in just 6 months.
Challenges in a hyper-competitive industry
The SEO agency space presents unique challenges. TLG identified 2 distinct challenges that needed addressing.
- Extremely knowledgeable competitors who understand SEO deeply
- High content quality standards expected by clients
Navigating a saturated competitive services niche
The magnitude of the task ahead of Amit and his team was compounded by the fact that they compete in one of the most saturated niches online – SEO services.
This meant that their competitors shared TLG’s expertise in SEO, dulling any advantage they had.
As Amit put it,